notable cultural & sub-cultural
pieces of work
BAILEY BREWING CO. - DOUBLE IPA
designer with a sub-cultural focus
deeply ingrained across subcultural human activity
Jourdan has been deeply rooted in the subcultures and main stream popular culture which informs his personal niche of creative design. Since his teenage years he explored spray art which surrounded the inner-city skateboarding scene of his home town in Perth, Western Australia. It was from those two art forms and sub-cultural experiences that he became familiar with the people’s aesthetic and subjects of attraction which has injected a healthy level of insight and creativity into his career in design and advertising.
Cultural Understandings and Experience
• Spray Art Culture • Inner-city Skateboarding Cultures • Ethnic-minority Culture
• Scholastic Culture and Knowledge Exchange • Cross-disciplinary Professional Understanding