advertising ideas
outdoor - integrated - digital

maccas - ‘masterpiece burger artists’

Client: McDonalds, Create Your Taste - Media: Integrated Campaign - SMP: ‘Create your ultimate gourmet burger’
Insight: General public perception don’t see McDonalds burgers as gourmet at all. - Idea: Show the artistry and flavours of Maccas gourmet range through Modern Artists
Execution: Complete range of media opening with a major exhibition of artworks and burgers inspired by modern Artists such as Andy Warhol, Basquait and Salvador Dali. The campaign includes exciting interactive displays on Maccas Self-Serve kiosks, a table book, outdoor media and an online Create Your Taste Artists platform where you can build your ultimate burger to simply order online to buy in-store.

listerine - ‘wash your mouth’

Client: Listerine - Media: Outdoor - SMP: ‘Keep your mouth clean’
Insight: Bad breath can smell very foul. When people speak foul language they are told to ‘wash your mouth’ - Idea: Compare bad breath to the awful smell of a dirty alley way dumpster
Execution: City alleyways with dumpsters with a graffiti sprayed face above to show the bin opening as a mouth. Complimented with the tagline on the dumpster, stencil logo and Listerine bottle on alley door.

tac road safety - toilet grave yard

Client: TAC, Transport Accident Commission - Media: Outdoor - SMP: ‘Remind drivers of the vulnerability of death’
Insight: Toilet cubicles are rectangle in shape. - Idea: Create an empty grave floor image (floor signage) reminding toilet users of death.
Execution: Edge-to-edge floor signage showing dark soil pit of a grave plot with grass surrounding it. Complimented with the tagline and TAC logo.

one-punch - ‘freeze the punch’

bakers delight - bread makes the baker

jourdan sungkar

junior creative resource / thoughtful mindframe

deeply ingrained across subcultural human activity

Jourdan has been deeply rooted in the subcultures and main stream popular culture which informs his personal niche of creative design. Since his teenage years he explored graffiti spray art which surrounded the inner-city skateboarding scene of his home town in Perth, Western Australia. It was from those two art forms and sub-cultural experiences that he became familiar with the people’s aesthetic and subjects of attraction which has injected a healthy level of insight and creativity into his career in design and advertising.

Cultural Understandings and Experience
• Graffiti Spray Art Culture • Inner-city Skateboarding Cultures • Ethnic-minority Cultural Practises
• Eastern Scholastic Culture and Knowledge Exchange • Cross-disciplinary Professional Understanding